Sony and Microsoft have announced a partnership on cloud based solutions for gaming experiences and AI solutions. The partnership will bring “new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.” The partnership will see the two companies begin a joint development of cloud based systems on Microsoft Azure and will explore the use of the current Microsoft Azure platform for Sony’s current streaming services.
The partnership is not limited to gaming as Microsoft also plans to make use of Sony’s image sensors in Azure AI tech across cloud and edge. Microsoft also plan on working with Sony on semiconductors to enhance their AI. Both parties will also investigate the possibility of bringing Microsoft’s AI to Sony’s consumer products. This partnership doesn’t necessarily mean anything for PlayStation or Xbox, at least not at this time.
Here’s what Kenichiro Yoshida, president and CEO of Sony, had to say on the partnership:
“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality, PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.”
Here’s what Satya Nadella, CEO of Microsoft, had to say:
“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”