Ben King, former services executive for Apple, has announced that he has joined Sony Interactive Entertainment. King will be leading PlayStation Store and PlayStation’s direct-to-consumers businesses, he will work with Veronica Rogers, SVP, head of global sales and business operations for Sony Interactive Entertainment. King also revealed that the PlayStation Store is visited by more than 100 million unique users every month.

Here’s what King had to say:

The PlayStation Store has become one of the most visited digital media stores on the planet. This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunities for our games studio partners. We have the ability to better serve our community by delivering more personalized experiences, helping each and every customer to discover the perfect entertainment for them, through the right channel, at the right time.

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