Brotaku

Electronic Arts has announced that it will be discontinuing Codemasters’ Project CARS IP effective immediately. The decision to move away from the IP was made as EA does not see any “long-term potential” for the franchise. Developers working on the Project CARS IP would be moved to “suitable roles” where possible. This shouldn’t come as a surprise as Project CARS 3 sold far less than the previous entry and wasn’t as well received either.

Here’s what EA had to say:

Today we announced internally an update to our racing portfolio. Following an evaluation of the next Project CARS title and its longer-term growth potential, we have made the decision to stop further development and investment for the franchise. Decisions like these are very hard, but allow us to prioritise our focus in areas where we believe we have the strongest opportunity to create experiences that fans will love. We are focusing on our strengths in our racing portfolio, particularly licensed IP and open-world experiences, and expanding our franchises to be more socially-led with long-term live services that will engage global communities. Games are at the heart of sports and racing entertainment, and with shifting fan expectations, we recognise the need to evolve our games beyond pure play, providing experiences for fans to also watch, create and connect with their friends.