Yves Guillemot, CEO of Ubisoft, has confirmed that it will be increasing the price of its “big releases” to $70 in order to match the prices of the competition. The change will begin with Skull & Bones which is due out on the 8th of November 2022 for the PlayStation 4, PlayStation 5, PC, Xbox One, Xbox Series, Stadia and Luna. Guillemot also confirmed that smaller titles will still be priced at $60 and in some cases lower than that.

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