Ubisoft has announced that it will be moving away from its commitment of releasing 3 to 4 premium AAA releases a year as it does align with its “value creation […]
Ubisoft has announced that it will be moving away from its commitment of releasing 3 to 4 premium AAA releases a year as it does align with its “value creation dynamics”. Instead, Ubisoft will be changing its strategy to focus on releasing “high-end free-to-play” titles. Frederick Duguet, chief financial officer at Ubisoft, also confirmed that Tom Clancy’s The Division: Heartland will be the first of Ubisoft’s “high-end free-to-play titles”. Ubisoft will adapt more of its biggest franchises into “high quality free-to-play games”.
Here’s what Duguet had to say:
We think that we have a great opportunity to meaningfully expand the audiences of our biggest franchises.
We have taken the time to learn from what we did last year with Hyper Scape. We are also learning of course with the launch we’ll be making of Roller Champions and we’ve been learning a lot with Brawlhalla, which is fast growing.
And we think it is now the time to come with high quality free-to-play games across all our biggest franchises across all platforms, but of course it will take time before proving it in a more assertive way. That’s why we want to be cautious in year one. If we are successful, that can have a very meaningful impact on the value creation of Ubisoft.