Frederick Duguet, CFO of Ubisoft, has confirmed that Ubisoft are aiming to lessen their reliance on AAA video game releases to one with free-to-play and other premium experiences. Duguet also confirmed that Ubisoft are interested in doing more free-to-play games, particularly on mobile. Ubisoft are currently working on a free-to-play Assassin’s Creed game for mobile, the game is only scheduled to release in China, with Tencent as the publisher.
Here’s what Duguet had to say:
We said for a number of years that our normal template is to come with either three or four AAA games, so we’ll stick to that plan for fiscal 2022. But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences. In fiscal 2022, we will continue our evolution from a AAA release-centric model toward a model where AAA stands alongside new premium and free-to-play innovative experiences across platforms. These diverse experiences will feed on each other through complementary gameplay and business models.