Shuppan Geppоu, a monthly publication journal, has revealed that the Japanese print market declined by just 1% in 2020, the lowest decline of any year since 2006. 2020 was the 16th consecutive year that print media saw a decline in sales, around 1.2 trillion Yen ($11.8 billion) was generated in 2020. It’s also worth noting that this does not include sales of digital books and manga, both of which saw consecutive yearly growth.

Shuppan Geppоu attributed the performance to an increase in people reading due to COVID-19 and the “boom” of Koyoharu Gotouge’s Demon Slayer: Kimetsu no Yaiba manga series. The Demon Slayer manga sold around 82,345,447 copies between the 18th of November 2019 to the 18th of November 2020. The first 22 compiled volumes also sold over 3 million copies each within 2020.

Demon Slayer: Kimetsu no Yaiba MAL Synopsis:

Tanjirou Kamado lives with his impoverished family on a remote mountain. As the oldest sibling, he took upon the responsibility of ensuring his family’s livelihood after the death of his father. On a cold winter day, he goes down to the local village in order to sell some charcoal. As dusk falls, he is forced to spend the night in the house of a curious man who cautions him of strange creatures that roam the night: malevolent demons who crave human flesh.

When he finally makes his way home, Tanjirou’s worst nightmare comes true. His entire family has been brutally slaughtered with the sole exception of his sister Nezuko, who has turned into a flesh-eating demon. Engulfed in hatred and despair, Tanjirou desperately tries to stop Nezuko from attacking other people, setting out on a journey to avenge his family and find a way to turn his beloved sister back into a human.

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